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I’m going to explain all the ways you can monetize a book, but first, you need to understand how the “book as a marketing tool” works. It was a marketing tool intended to get attention for her from a very specific set of people, and it worked ( see her full story here). Her book tripled the inbound leads to her consulting business, and she was signed a multi-million dollar contract with one of the largest mall companies in America to create and implement their pop-up strategy.Īll because of her book. ![]() Which led to all the decision makers in retail–the exact people she wanted as clients–to come to her. She shared her knowledge and expertise, and because her book was the first one that deeply explored this topic, she became the recognized expert in this niche field. She did this by focusing her book on how the new techniques she pioneered in pop-up retail could help stagnating retail businesses. ![]() Instead, she focused on reaching the decision-makers in the retail space–the types of people who would hire her as a consultant. There just wasn’t a large audience for that topic. Obviously, not many people care about books on retail, and even fewer care about pop-up retail, so focusing on selling copies was a losing strategy from the start. Melissa is one of the world’s premier experts in a very niche space (pop-up retail). How? Because she wrote it to market her business, not to sell copies. You want to hear what’s even crazier? She did it selling LESS than 1000 copies. She estimates she’s made over a million dollars from the book. She did a book with us, and it’s called The Pop Up Paradigm. Great example: Our first client was a woman named Melissa Gonzalez. You can sell products, services, speaking, consulting, software–any number of things. This is how we advise our clients to look at books:Ī book is a multi-purpose marketing tool with unique and special abilities to create attention that you can turn into sales.įor entrepreneurs and professionals and other business people–people who own companies, are experts in their fields, and have some other activity they get paid for like speaking or consulting or coaching–the book itself creates attention, and that attention is the means to selling the other, larger opportunities that can be VERY profitable. Once you stop thinking about book sales, and start thinking about a book as a way to sell something else, everything changes. If your book is a marketing tool for something else, it’s easy to make money They don’t have anything else to sell but a copy of the book. They need to worry about selling copies of books because book sales are only way they can make money! There is only one group of people who must focus on how many copies they sell: Professional writers (like novelists, fiction writers, etc). People have a low limit on their perceived value for books. The greatest book ever written, if it costs more than that, won’t get bought. The highest you can charge is about $25, give or take. What’s even worse is that you can’t charge enough for books to generate good revenue from them. The list of books that have sold 10 million copies in history is so small there’s a Wikipedia page about them. The number of books that reached 1 million sold last year is even fewer, probably close to 10 (and almost all of those were novels).Īnd virtually no book does more than that. BookScan, the company that measures all book sales, says that only about 200 books per year sell 100,000 copies. Last year, there were about 300,000 new books published in America. It’s hard to sell book copiesĪ fact of life: it’s nearly impossible to sell a lot of copies of a book. If you want to make money from a book, don’t focus on selling copies, use your book as a marketing tool that gets you attention and sales for something else. ![]() In fact, focusing on book sales is usually the worst way to make money from a book. ![]() This is the right way: “How do I use my book as a tool to make money?”Īren’t those two things the same? Isn’t selling books the same as using a book to make money?Ībsolutely not. This is the wrong way: “How do I sell a lot of books?” It’s possible to make a lot of money from a book, but only if you approach it the right way. ![]() In His Word, it means and connects with our obedience to God. In the Old Testament, in the Book of Genesis, God tells Abraham that He will bless those who obey His law and curse those who do not adhere to His law as He sets him to be the Father of all nations. It is one of the essential themes and truth throughout the entire Bible. ![]() In the Old Testament, God mentions the truth on being righteous related to following His laws and commands – an old covenant. The Old Testament talks a lot about righteousness. The death of God’s son brought us freedom and closer to the Kingdom.Īnd again, it’s not because of our being righteous but because of God’s immeasurable love for us. The prophets have proclaimed the coming of God’s son and Christ’s death so we can be made right before Him. Jesus Christ, God’s only Son, received the punishment for our sake so we can have a relationship with God. And how is that possible? Through our Lord Jesus Christ. The only way we can have a relationship with God is if we are blessed and blameless ourselves. “God made him who had no sin to be sin for us so that in him we might become the righteousness of God.” 2 Corinthians 5:21īecause God is a holy God, He cannot be in fellowship if sin overtakes us. When we trust Jesus, He gives the credit of righteousness to us. God fulfilled His word to Abraham not because of his righteous deeds or his being righteous but because of God’s righteousness that He will always do as He promises. The word righteousness refers to God’s righteousness which He has given to man. “It was not through the law that Abraham and his offspring received the promise that he would be heir of the world, but through the righteousness that comes by faith.” Romans 4:13 It is a gift that He extends as a Father to us through faith in Jesus Christ for our sake. The truth behind the righteousness of God is entirely different. Just the thought alone is already tedious and tough to meet.Īnd if a man were close enough to achieve righteous living, he would achieve self-righteousness instead. Think about ways to achieve this on your own – being a perfect and blameless person. This type of righteousness is impossible for us to achieve on our own. Unfortunately, in this world, we have all sinned and fallen short of the laws of God. It refers to our ability and morality to keep the laws perfectly. It’s acting in just and honorable ways and treating others with compassion and fairness. The righteousness of man just means being a good person. In the Bible, there are two main types of righteousness: the righteousness of man and the righteousness of God. Dharma means an individual’s duty fulfilled by observance of custom or laws. In other religions, it is described as dharma. When applied to individuals, it means they are living under the law of God. ![]() It can also refer to a state of being morally virtuous. What does it mean to be righteous? To be righteous means to follow the correct path or do what is right and stand by it. We will start by looking at the definition of being righteous and then discussing how it manifests in both the Old and New Testaments.įinally, we will examine how Christians can receive it in their lives. This blog post will explore how to be righteous and how it applies to Christians today. What is righteousness? Many people have asked this question throughout history, and the answer is not always clear. Righteousness can be a confusing concept, but Christians need to know that God designed us to be made righteous through faith in Jesus Christ. Faith-Filled Content Delivered To Your Inbox.What Does Righteousness Mean for Christians Today?.What are the Benefits of Righteousness?. Air chronicles the true story of sports marketer Sonny Vaccaro (Matt Damon), and his bid to convince an 18-year-old Jordan to wear a pair of Nikes on the basketball court. But then Air-the latest directorial endeavor from Ben Affleck, who emerges every once in a while to helm an unexpected masterpiece like The Town, Gone Baby Gone or Argo-came along and proved me wrong. If someone had told me just two months ago that one of the most engrossing and adrenaline-pinching new films would center around a pair of sneakers, I simply wouldn’t have believed you. Stars: Matt Damon, Ben Affleck, Jason Bateman, Marlon Wayans, Chris Messina, Chris Tucker, Viola Davis, Matthew Maher ![]() But even when Creed III treads familiar ground, this series feels like the ideal outlet for the on-screen persona Jordan is building: a resilient man who needs to better understand the power he’s fought so hard for.– Jesse Hassenger That’s most evident in the film’s climactic boxing match, which features such bold stylizations - graphic-panel closeups, backgrounds that switch to dreamlike symbolism - that it’s hard not to wish for similar adventurousness in the other fights and training montages. He’s spoken of his anime fandom (something else he’s gifted to his character young Donnie has an anime poster in his bedroom), and how that influenced some of his directorial choices. Elsewhere, Jordan takes bigger swings from behind the camera. Did Jordan study Heat for this scene? The shots aren’t cribbed from it, but the patience and unshowy strategy could be. Indeed, some of the most riveting scenes between Jordan and Majors downplay macho fireworks, like their reunion over lunch, driven by Majors’ pained menace. As Damian, Majors gives the scary, wounded, funny, charismatic performance he was supposed to have delivered in that Ant-Man movie this time, he’s in a movie that understands how to coax out a range of emotions in dialogue scenes, and how to frame its actors, together and separately, to catch the flicker-like gestures that signal those shifts. That tension tightens when Damian Anderson (Jonathan Majors), a friend of Donnie’s from his group-home days, emerges from a multi-year prison sentence and asks for some help starting a belated boxing career. That weird alchemy between autobiography and self-mythologizing that makes the Rocky sequels fascinating even as they fail to live up to the magic of the original is very much active here, as Donnie feels the tension between his traumatic childhood and the luxury he now enjoys as a retired boxing champ. Jordan–not least because he takes a Stallone-like step into the director’s chair with this third installment. Which also means that it fully belongs to Michael B. ( Creed II featured Viktor Drago, son of Rocky IV’s supervillain Ivan.) Stallone may grumble, but the spinoff process is complete. This time, Rocky is mentioned briefly but unseen, and Creed’s big opponent is a sui-generis figure from his past, not Rocky’s. Creed II took a baby step away from its parent franchise, developing Creed’s world while leaving time for a Rocky subplot (and a Stallone co-writing credit that seemed, frankly, like the result of a miscommunication, given that he didn’t write the first one). Jordan, Tessa Thompson, Jonathan Majors, Mila Davis-Kent, Phylicia Rashad, Wood HarrisĬreed III is bravely taking its chances without Rocky or his accompanying emotional baggage (or, no small thing, his theme music). ![]() ![]() But thankfully, there’s been enough good movies actually released recently this year that you should have no problem finding something great to watch.Ĭheck out the 10 best movies in theaters right now:ġ0. ![]() That said, things in theatrical distribution are a little strange right now, so apart from some big recent blockbusters, there’s a mix of Oscar-winners, lingering releases, indies and classics booked-depending, of course, on the theater. And I’m very happy to say that we’re back, here to help. Of course, use your judgment when choosing whether to go back to the movies or not, but there’s an ever-growing percentage of vaccinated moviegoers who are champing at the bit to get back in front of the big screen. As the cinematic offerings slowly return to the big screen compared to the streaming services and various digital rental retailers, we’re here to sort out what’s actually the best bang for your buck at the box office.Ī new year and a new COVID variant are in full swing, so now might be a good time to exercise restraint even if there are bigger budget offerings hitting the big screen. ![]() ![]() ![]() Coverage will include executive profiles, data and research, regulatory changes, features on the companies leading the way, and deep-dives into the properties that are introducing sustainable best practices and successfully achieving carbon neutrality. More action is needed and our suite of ESG programs will help the industry navigate this landscape and make positive change faster," said Michael Rose, CEO, Observer Media.ĮSG Insights will provide Commercial Observer's subscribers with stories and actionable data to help them make decisions regarding what's become one of the fastest-moving and widely debated realities of the business. "Commercial Observer's ESG Insights and extended coverage in the space will create meaningful dialogue, new connections, and valuable resources that inform our members of today's most pressing challenges and opportunities. Likewise, issues like diversity and governance, and its impact on commercial real estate, are of increasing importance to a younger workforce that will be shaping business practices well into the future and the industry is looking for a clearer roadmap to navigate emerging ESG and sustainability needs. New legislation calling for the industry to reduce its carbon footprint has come with a hefty price tag. With commercial real estate contributing an oversized percentage of global carbon emissions, the best means of achieving carbon neutrality has become one of the most debated topics in the industry. The launch of the monthly newsletter aligns with Commercial Observer's commitment and recent investments dedicated to expanding ESG coverage through new products, partnerships and events. NEW YORK, J/PRNewswire/ - Commercial Observer, the premier media and information services company that informs and connects leaders in the commercial real estate industry, has announced the launch of ESG Insights, a monthly newsletter encompassing the latest news and trends surrounding Environmental, Social & Corporate Governance (ESG) in the commercial real estate industry. |